Bjorn loves John

Two rivals and tennis legends: Bjorn Borg and John McEnroe. Two entirely different characters and personalities who both made a name for themselves in the tennis world. Even until today, the 1980 Wimbledon final between these two competitors is still labeled by many as the best final of finals ever during this prestigious event.

Now, 30 years later, they launch a special line of boxer shorts under the name 'Bjorn loves John'. This line of men's underwear is inspired by the golden years of their tennis career during the 70s and 80s of last century. Both Bjorn Borg and John McEnroe each designed two boxers. These were presented near Wimbledon park on the first of July. As we are used to, the Bjorn Borg boxers will carry his name on the distinctive waist belt. The boxer shorts designed by John McEnroe will hold his own name on the elastic waist band. This is the first time that a different name is found the waist band of Bjorn Borg boxers.

Also, 100 additional limited edition boxer shorts will be distributed randomly across the world. These extra limited edition briefs feature the signatures of Borg and McEnroe. The special edition Bjorn Borg boxer shorts is available from early August and will only be offered for a limited period. Of the revenue generated by the sale of this underwear, 4% of will go to charity.

Even though I am fond of these promotional activities. It still strikes me as rather odd that two grown men get together and discuss men's knickers. Although, it most definitely must give some satisfaction knowing that your name is displayed prominently above many crown jewels.

This article is based on the Squidoo article: Bjorn Borg loves John McEnroe